Because he's woth it

Because he's worth it

Campaign poster

 

Subverting this particular advertising strap line is not totally new. With his however, we wanted to juxtapose the 'me' centred culture of the so called developed world with those in desperate need - in this case - those living on rubbish tips in Haiti. It's important to ask the question of worth and value of the audience to cause them to rethink their priorities.

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